LIAR: LYNX advert

LIAR

Language 
The first main point is that the audience find out that it is LYNX advertisement that is shown in the middle of the screen.The slogan below the bottle "even angel will fall" will suggest to the audience that when it is spared on the deodorant will make people fall in love with you and how you smell. The body language show us that  he is looking up to show that angel will fall the moment you spare it on because  the bottle is on his hand.

Institution
The major institution behind the advert is LYNX,the company has a advantage because they have not much competition because they are the only ones that are forces on deodorant not like Adidas that have other product such as clothes, sport equipment and more.

Audience
This product is targeted to audience male age 14 to 30 (although female have one to) because in the image there is a male on the advert. it is mainly for teenager that are in school. This also show that you don't need to be rich to use it.

Representation 
This representation on the advert is just a white male which suggest that is regarding the target audience. this is surprising because all type of teenager and men from different places around the world use the product. Also the male in the image bedroom is messy which show that you don't need to be a clean kind of person.this also show you don't  need to be rich to use the product.